Link to job posting: https://careers-drfirst.icims.com/jobs/2...writer/job
About DrFirst
Here is a remarkable chance for you to join a thriving Healthcare IT company with established products, prestigious clients, substantial revenue, blue chip institutional investors, and continuous growth. At DrFirst, you will collaborate with brilliant minds, tackling unique healthcare challenges on an unprecedented scale. Our culture is entrepreneurial, collaborative, and fast-paced—ideal for those who seek personal and professional growth while working alongside intelligent colleagues. If you're enthusiastic about pushing your limits, unlocking your potential, and thriving in a dynamic team, we're eager to connect with you!
Position Overview
We are looking to add a Marketing Writer who is a strategic thinker with an audience-first mindset and the ability to leverage data to develop campaign strategy. In this position, you will create persuasive and compelling marketing content that sets our brand, products, and services apart from the crowd. The role involves developing high-quality content for use across various platforms. The Marketing Writer will collaborate with cross-functional teams, including marketing and PR, product, design, and sales, to ensure consistent messaging and brand positioning.
We are looking for someone who thrives on juggling a high volume of projects. Bring your bold thinking and fresh ideas for cutting through the clutter to catch and hold readers’ and viewers’ attention.
Who will love this job:
What you will work on
Physical Requirements
Benefits
We offer comprehensive benefits to keep you healthy as you grow in your life and career. Your merit-based compensation will reflect the impact your work has on the company and our customers.
About DrFirst
Here is a remarkable chance for you to join a thriving Healthcare IT company with established products, prestigious clients, substantial revenue, blue chip institutional investors, and continuous growth. At DrFirst, you will collaborate with brilliant minds, tackling unique healthcare challenges on an unprecedented scale. Our culture is entrepreneurial, collaborative, and fast-paced—ideal for those who seek personal and professional growth while working alongside intelligent colleagues. If you're enthusiastic about pushing your limits, unlocking your potential, and thriving in a dynamic team, we're eager to connect with you!
Position Overview
We are looking to add a Marketing Writer who is a strategic thinker with an audience-first mindset and the ability to leverage data to develop campaign strategy. In this position, you will create persuasive and compelling marketing content that sets our brand, products, and services apart from the crowd. The role involves developing high-quality content for use across various platforms. The Marketing Writer will collaborate with cross-functional teams, including marketing and PR, product, design, and sales, to ensure consistent messaging and brand positioning.
We are looking for someone who thrives on juggling a high volume of projects. Bring your bold thinking and fresh ideas for cutting through the clutter to catch and hold readers’ and viewers’ attention.
Who will love this job:
- A fast, succinct writer who can tell stories in an engaging manner and who understands the power of communicating complicated topics simply
- A critical thinker who can distill key points from technical information and subject matter experts, and can research supporting stats when needed
- A self-starter who exhibits a can-do, team-oriented demeanor. Someone who is well-organized and able to work effectively on multiple projects and project types with limited management oversight
- A strategic thinker who can creatively leverage the current industry and nationwide hot topics and tie them together with our products to grow leads
- An effective influencer who relies on his/her collaborative style to persuade key stakeholders both internally and externally to drive the business forward
- A relationship-builder who recognizes the importance of contributing to a high-functioning team, upholding a high standard of quality, and developing processes that continue to improve marketing performance to match the company’s growth
What you will work on
- Write compelling short- and long-form content aimed at B2B audiences for print, web, advertising, and marketing materials including demand gen, emails, landing pages, webinars, blog posts, ads, social media, white papers, case studies, videos, infographics, newsletters, and more
- Produce well-written content that is SEO friendly and optimized for conversion
- Write high-quality product descriptions and provide supporting content
- Utilize AI software to write content pieces and be a prompt engineer using trial and error techniques to discover the best prompts that will maximize the best results for our clients
- Collaborate with designers and creative teams
- Work with team to ensure consistent messaging
- Brainstorm and manage projects and juggle multiple deliverables
- Conduct thorough research on industry trends, target audience preferences, and competitor activities to identify content opportunities and gaps
- Collaborate with stakeholders to understand business goals, target audience personas, and product offerings to create relevant and impactful content
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Review, edit, proofread, and improve content according to brand style and tone of voice
- Stay up to date with digital content technologies and trends
- A Bachelor’s degree in public relations, journalism, marketing, or any related field
- A minimum of 8 years of healthcare IT industry experience with digital marketing content development focused on business-to-business (B2B)
- Excellent writing and editing skills with the ability to tell a compelling story in a fast-paced environment
- Understanding of digital channels and how they should be used for engagement and performance tracking
- Understanding of prompt engineering strategies for generative AI
- A dynamic, "get-it-done," action-oriented attitude and experience in an entrepreneurial environment
- Excellent organizational and time-management skills with the ability to handle many competing priorities and pivot focus when needed
- Excellent emotional intelligence and interpersonal communication skills
- Ability to work in a fast-paced, start-up style environment and influence colleagues and leaders
- Strong understanding of the relationship between traditional marketing and the use of current online/digital technologies
- Experience working with agencies
- Able to navigate ambiguity and have a strong vision for goals, driving for excellent results
Physical Requirements
- 90% working at a desk and attending meetings from remote office
- 10% travel as per business needs
Benefits
We offer comprehensive benefits to keep you healthy as you grow in your life and career. Your merit-based compensation will reflect the impact your work has on the company and our customers.