Vendor Alternatives to Exhibiting at HIMSS20

Vendor Alternatives to Exhibiting at HIMSS20

The situation: your company has decided that the return on investment from exhibiting at the HIMSS conference is insufficient to warrant continuing, even though you worry about how competitors, prospects, and customers will react to your exhibit hall absence after several years. You plan to redistribute the same total cost of exhibiting at HIMSS (including salaries, travel, etc.) into activities that might generate more leads and market exposure for the full year. What would you do?